Part 1B) Sketch Research: The Thread Caravan Identity Illustrations

During this stage, most ideas are usually still on paper. I try and give the client as much insight into the research I've been doing so they know where my ideas are stemming from. In this case I explored several different cultures and primitive tools, as well as ancient patterns. Here are the sketches and notes I provided Caitlin: 

**(Also during this stage, the company was going to be called The Thread Collective, it later changed to The Thread Caravan).

1.) Tool / Pattern Research.

Tools / Pattern Research

2.) Pattern Play + Hands.


3.) Weave Study (upper) + Mandala Study (lower).


4.) Totem inspiration + Geometry involved inspired the idea of constellations, and how the stars are such an integral part of virtually all ancient cultures and religion, and how they link us to the past.


5.) At the bottom here I was trying to play with the idea of weaving or threading through the constellations around the earth.


6.) In an effort to spice up that generic image of a globe, I wanted to evoke elements that might be used at one of the retreat's destinations. Here the water is weaved like a basket creating some primitive geometrical shapes. The land was intended to evoke wood grain. 


7.) Got the whole world in your hands, duh. No, but the whole idea behind The Thread Collective is honoring the artisan's hand-made craft. (On the right, where I didn't quite finish, I was toying with adding some sort of totem-evoking eagle wings).


8.) Playing further with the idea of thread/weaving and creating by hand. Here I also end up going back to that pattern of stick figures I started (see img. 2) and begin to think what might happen if I make the stick figures doing different art practices (see scratch notes).


9.) Exploration of Mayan weaving goddess, and then stripping it down to stick figures for ornamenting the mandala.


10.) Totem sketching + stripping it down to stick figure status


11.) This is supposed to be the Block Printing stick figures ... but I'm just seeing a lot of pizza.


12.) + More Globe sketches.


Her feedback (which was super specific and helpful):

"These look awesome!! I love where you are going with it so far!! Mostly, I like that you are picking up some Mayan weaving inspiration but keeping in mind other potential retreat destinations and art forms. Great work!

Specific notes:

  • I love the globe designs with different patterns, particularly the wood-grain style. It reminds me of a topographic map. I also like the design where the ocean is a woven design, and your last design in #12, where the ocean is a compass-style design.
  • #1. like the design on the right, could be cool to incorporate a similar style into the mandala
  • #5. I love how you've made the continents on the top globe actually look rounded and not just flat.
  • #10. the totem figure looks kind of like someone squatting over the birds face to me... maybe the totem can be upright with someone working on it from the side? .... also re: stick figures, maybe there can be a dancing figure? thinking of offering dance lessons in Havana, Cuba, so that could be relevant too... won't be all visual arts.
  • #8. I was pretty set on the globe mandala idea, but I REALLY like your hand design with the weaving in between the fingers... The wings seem weird to me to be on the hands, but I could see them being around a globe instead of hands or the mandala...

So, seeing your sketches, I am thinking I definitely want to keep a globe in the picture, and I love your idea of adding some texture to it. If the globe has texture, the surrounding design should likely be someone minimal and very clean... 

I still like the idea of the surrounding design being a mandala with some kind of art figures; however, now I am also open to the design being hands or wings. 

Let's play around with the three and see what looks best. I trust your artistic skill and compass to decide which ideas you'd like to explore more."