The Thread Caravan

Part 3B) Finalizing (color): The Thread Caravan Illustration Identity

Check out how we got here: Start from the beginning!

Now that we had finalized the font, we could focus on the color. Caitlin provided me with some beautiful textiles and color combinations to go off of, seen here:

Here are the narrowed down options:

They went with one of the blue ones, and this was a recent postcard I received in the mail from them:

Visit their website to view upcoming trips. Their first one is to Lake Atitlan, Guatemala August 22-29th (and another one close behind in October). I hope to get to go on one very soon, and I can't wait. It's such an amazing program they've put together, and I'm so proud to have gotten the chance to be a part of it.

Be sure and like their page on Facebook, follow them on Instagram and sign up for their newsletter (on their homepage) to get updated about upcoming trips and specials! You can donate to their organization here!

Part 3A) Finalizing (lettering): The Thread Caravan Identity Illustrations

Caitlin ultimately decided to go with the hands weaving illustration. We now needed to focus on the typography. I offered several options for the text, including some hand-drawn lettering, however in the end Caitlin decided that since the illustration was so intricate she wanted the words to be simple in contrast.

Here is a peek into my very messy lettering process:

Here are a couple of the options I provided at this stage, before we decided to go back to a simpler font option:

After deciding we wanted to go back to a thinner font, she provided me with fonts she liked, seen here: 

Finally we decided this was the best option.

In the end she and her colleague decided the original font used in the first round of mockups was the one they wanted to use for "The Thread Caravan" paired with one of the lower-case script fonts from one of the most recent designs (directly above) for the byline:

Part 1A) Initial Client Description & Examples: The Thread Caravan Identity Illustrations

Caitlin, creator of Refunktion Apparel, has been such a delight to work with from the beginning. When a mutual friend connected us to design a logo for her next project The Thread Caravan (something I am so incredibly excited about and love that she's doing) we got straight to work. (I strongly encourage you to go check out more about what she's doing over at her site — it's nothing short of amazing). For now here's a short description about her new project, in her words, so we can get an idea of what I'm designing for:

The intention of the retreats is to promote the preservation of traditional art practices around the world.

"The first retreats will take place on Lake Atitlan, Guatemala, where retreat-goers will work one on one with an artisan skilled in the traditional Mayan weaving process. Eventually we will offer retreats all around the world (totem pole carving with Native Americans in Alaska, tile making in Morocco, pasta making in Italy, jewelry making out of yak bones in Bhutan, sheering llamas and spinning wool in Peru, block printing with natural dyes in India, etc.).  The retreats will be about a week or week and a half long, and they will take retreat-goers through the full creation process form start to finish. In Guatemala this will include dyeing the textiles with natural plant and insect dyes, spinning the textiles, and then actually weaving with it. We will also visit the artisans' homes and meet their families, as well as have a few optional cultural excursions to other places in the country. "


"Here are some examples of logos and branding work I like:  "their logo font is not so appealing to me, but i like the image and their overall branding" - Caitlin "their logo font is not so appealing to me, but i like the image and their overall branding" - Caitlin  "like this logo font" - Caitlin "like this logo font" - Caitlin  "simple and clean design"  - Caitlin "simple and clean design"  - Caitlin  "love this artist's style!!" - Caitlin "love this artist's style!!" - Caitlin  "great logo" - Caitlin "great logo" - Caitlin  "this chick has some cool doodles" - Caitlin "this chick has some cool doodles" - Caitlin

"I want the marketing materials to have a very clean feel, with a slight funky, bohemian flare..

I would like the font to look somewhat handwritten and organic.

I like the idea of incorporating something in nature for the image... an animal, flower, fern, mountain, tree, etc.... butttt unfortunately I don't think that is super relevant. Since the art will be so wide-ranging, a specific art tool might not work either. I think a great thing to include could be a globe, with some sort of design around it... something that looks almost mandala-like, but maybe the design isn't a typical mandala and instead has other little designs like mountains, people holding hands, little art tidbits... What do you think?"