Franny + Alex | Wedding Invitation Design Process: [1b] Visual Communication

At this stage I created a style board for Franny, where I basically compiled the information given to me so far. The purpose of the style board is to make sure I'm on the same page as my client. For Franny I included fonts, which were very clean and modern. She indicated she really wanted bright colors, so I went through some example images of bouquets she provided me and pulled the oranges and reds from there. I told her that I would probably only use 1 accent color, but that if we went the route of a flower graphic or illustration I wanted to make sure those colors would work. This is a chance for the client to redirect me and let know if I'm way off base on anything, or — on the flip side — if any of the images or colors particularly stand out, they can make sure I know what they want to see more of.


I went through the "Modern Designs" on the Martha Stewart link Franny sent me and I pulled a few that stood out to me (Captions are the notes I wrote directed at Franny, explaining my thought process behind my picks):

1.) These two are kind of similar, I realized, so I lumped them together. They stood out to me, both for their typography as well as I think I like the bold yellow paired with the gray. I might play with the idea of white or off-white type on gray paper as a side option as well (like on the right-hand photo). Is that something you'd be open to?

1.) These two are kind of similar, I realized, so I lumped them together. They stood out to me, both for their typography as well as I think I like the bold yellow paired with the gray. I might play with the idea of white or off-white type on gray paper as a side option as well (like on the right-hand photo). Is that something you'd be open to?


2.) I think the black-and-white florals might come across too vintage for what you're going for, but I it's an interesting and unexpected way to incorporate your grey/silvers into the idea of a garden party ... and then I'm imagining instead of the peach/light-pink overlay, we could incorporate something similar but brigher.

2.) I think the black-and-white florals might come across too vintage for what you're going for, but I it's an interesting and unexpected way to incorporate your grey/silvers into the idea of a garden party ... and then I'm imagining instead of the peach/light-pink overlay, we could incorporate something similar but brigher.


3.) Let me know how you feel about this typography. I like the idea of black and white (or in your case a charcoal, or even lighter gray and white) with really really simple text. The stamps on this image got me thinking how well botanicals pair with this. Like on the back or something, similar to what you said in your previous email.

3.) Let me know how you feel about this typography. I like the idea of black and white (or in your case a charcoal, or even lighter gray and white) with really really simple text. The stamps on this image got me thinking how well botanicals pair with this. Like on the back or something, similar to what you said in your previous email.


4.) Here's the white type on a grey/charcoal background again, which I think I am sort of liking. I mostly really like the bold type. The flowers I think are maybe slightly too much here? Let me know what you think.

4.) Here's the white type on a grey/charcoal background again, which I think I am sort of liking. I mostly really like the bold type. The flowers I think are maybe slightly too much here? Let me know what you think.


5.) This one seems to me the most like what I was originally thinking. Again, I'm thinking the botanicals are slightly too vintage but paired with the bold, modern type I think we could easily do something similar, but that would work for you. Perhaps with more modern or brighter flowers; maybe not as big? Grey text instead of black, obviously.

5.) This one seems to me the most like what I was originally thinking. Again, I'm thinking the botanicals are slightly too vintage but paired with the bold, modern type I think we could easily do something similar, but that would work for you. Perhaps with more modern or brighter flowers; maybe not as big? Grey text instead of black, obviously.


Client Feedback

Email Response from the bride:

"I LOVE where this is going. I went through the designs you pulled and agree on most your comments. See below for feedback and information for the invitation!

  1. I love the simplicity of the grey/white with a bright color and fun type. The only thing I dislike from the vision board (and the first idea) is the yellow. I would be more inclined to do a coral or one of the others from the vision board.

  2. I agree about the florals, they are very vintage. Maybe less would be better? I like the grey/silver design though!

  3. LOVE this one. Would want to incorporate a little pop of color or botanical like you said, even if in a small way

  4. I like the font but the flowers feel a little clunky to me.

  5. Love this one as well, but I agree in that its a little too vintage. Modern bright flowers and bold font is great!

Basically it seems like I like the more bold, modern feel and if we can fit in some modern floral design then great, but I don't feel the need to force florals if it doesn't work!
...

I like the "Together with their families" wording. I don't want it to be too stuffy and am definitely ok with using some fun wording.