At this stage I created a style board for Franny, where I basically compiled the information given to me so far. The purpose of the style board is to make sure I'm on the same page as my client. For Franny I included fonts, which were very clean and modern. She indicated she really wanted bright colors, so I went through some example images of bouquets she provided me and pulled the oranges and reds from there. I told her that I would probably only use 1 accent color, but that if we went the route of a flower graphic or illustration I wanted to make sure those colors would work. This is a chance for the client to redirect me and let know if I'm way off base on anything, or — on the flip side — if any of the images or colors particularly stand out, they can make sure I know what they want to see more of.
I went through the "Modern Designs" on the Martha Stewart link Franny sent me and I pulled a few that stood out to me (Captions are the notes I wrote directed at Franny, explaining my thought process behind my picks):
Email Response from the bride:
"I LOVE where this is going. I went through the designs you pulled and agree on most your comments. See below for feedback and information for the invitation!
I love the simplicity of the grey/white with a bright color and fun type. The only thing I dislike from the vision board (and the first idea) is the yellow. I would be more inclined to do a coral or one of the others from the vision board.
I agree about the florals, they are very vintage. Maybe less would be better? I like the grey/silver design though!
LOVE this one. Would want to incorporate a little pop of color or botanical like you said, even if in a small way
I like the font but the flowers feel a little clunky to me.
Love this one as well, but I agree in that its a little too vintage. Modern bright flowers and bold font is great!
Basically it seems like I like the more bold, modern feel and if we can fit in some modern floral design then great, but I don't feel the need to force florals if it doesn't work!
I like the "Together with their families" wording. I don't want it to be too stuffy and am definitely ok with using some fun wording.