RPS Collective | Logo Process

I was lucky enough to get the chance to design a new logo for a local staple of the Oakland art community, Rock Paper Scissors Art Collective. I took my inspiration for the logo designs from the 1970's, in honor of the current maker's revival that can be paralleled most recently to the "craft renaissance" of the 70s.


Here are the first three options I threw at them:


They ultimately decided they wanted to go with the red one, but they wanted the letters "RPS" to correspond to the respective hand gestures, Rock, Paper Scissors..


Here are all the acceptable variations for every possible situation in both color and black and white, etc:


Identity Spec Sheet for the client: